Cortina's marketplace platform enables online retailers, brands, and marketplaces to expand beyond their core business into new categories and products without taking on any inventory risk. For brands: The platform helps brands sell other suppliers’ products directly on their own site, maintaining their current customer experience while offering complementary products for their customers. For marketplaces: The platform helps marketplaces improve their operations while taking on less risk towards inventory. Cortina supports direct connections to a limitless number of brand suppliers and is agnostic to all eCommerce and back-end technologies. Through these pre-built connection points, the platform imports and connects real-time inventory, pricing, product descriptions, and images to our partner’s front-end experience. The Cortina team has extensive retail, eCommerce, and dropship experience from their time at GAP Inc., Saks, Gilt Groupe, and CoEdition.
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