About the Company:

Cytovale is a medical diagnostics company focused on providing a faster, more insightful way to diagnose fast-moving and immune-mediated diseases. Cytovale’s IntelliSep® test is the first and only stand-alone sepsis detection assay to quickly and accurately analyze white blood cell structure to stratify a patient’s risk of sepsis. The test simply and clearly shows risk of sepsis using a biomechanical evaluation of white blood cells from a standard blood draw, generating results in less than 10 minutes. For more information, please visit www.cytovale.com.

Job Description: Marketing Specialist

The Marketing Specialist is responsible for coordinating and supporting Cytovale’s online events, social media presence, website management, and promotional materials review process. This individual will play a critical role in ensuring the smooth operation of core marketing activities while helping drive brand awareness and support commercial growth initiatives.

This position will report directly to the Senior Director of Marketing.

Primary Responsibilities:

Online Event Coordination

• Plan and manage logistics for Cytovale-hosted online events
• Coordinate event assets, promotional materials, event registrations, and post-show reporting
• Manage event budgets, vendor communications, timelines, and internal team schedules
• Support pre-event promotion and post-event lead follow-up efforts

Social Media Management

• Develop, schedule, and manage Cytovale’s presence across LinkedIn, Instagram, and other emerging platforms
• Coordinate with internal and external partners to source and publish consistent, on-brand content
• Track engagement and analytics, reporting performance metrics to the marketing team

Website Administration

• Manage website updates using a CMS platform (WordPress or similar)
• Collaborate with vendors and internal teams to ensure the website reflects current marketing priorities and campaigns
• Monitor website performance and user experience; recommend enhancements as needed

Email Campaign Management and Coordination

• Coordinate the planning, development, scheduling, and execution of marketing email campaigns
• Manage and segment email lists through the CRM or email marketing platform
• Ensure all email communications are aligned with brand standards and compliance requirements
• Track, analyze, and report on campaign performance metrics, making recommendations for improvement

Promotional Materials Review and Project Management

• Manage the internal promotional materials review process (PMRP), including submission, routing, tracking, and archiving of marketing assets
• Ensure compliance with internal review protocols, version control, and timely approvals
• Organize and maintain records of all approved promotional materials and content

General Marketing Operations

• Maintain project timelines, calendars, and action item trackers
• Support marketing budget management and vendor invoicing
• Assist with CRM management for event leads and campaigns
• Order, inventory, and manage marketing collateral and promotional items
• Research new event opportunities, awards, speaking engagements, and partnerships

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–7 years of marketing, marketing operations, event coordination, digital marketing, or related experience
• Experience working in a startup, medical device, diagnostics, or healthcare environment is preferred
• Strong project management and organizational skills
• Experience with social media scheduling tools (e.g., Brandwatch, Hootsuite, Planable), CMS platforms (e.g., WordPress), and Sales Enablement tools (e.g., Showpad)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, Salesforce Marketing Cloud (Pardot)) and project management tools (e.g., Asana, Monday.com)
• Excellent written, verbal, and interpersonal communication skills
• Self-motivated, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Comfortable operating independently and collaborating cross-functionally in a startup culture

Preferred Qualifications:

• Previous experience managing promotional material review processes (PMRP) in a regulated environment (diagnostics, pharma, or medical device)
• Experience supporting field sales teams and/or KOL engagement initiatives
• Familiarity with email marketing platforms and basic analytics tracking (e.g., SalesForce Marketing Cloud (Pardot), Marketo, Eloqua)
• Strong problem-solving and critical thinking skills

Salary:

• Competitive and commensurate with experience